The Rockefeller family, known for having amassed a vast fortune through the oil business, has decided to make a historic shift in its investments. In recent years, the Rockefellers, through the Rockefeller Brothers Fund, have chosen to divest from their fossil fuel assets and redirect them towards renewable energy. This change of strategy was announced just before the 2014 Climate Summit and represents an important milestone, not only for the Rockefeller family, but for the entire movement seeking to divest from polluting energy.
A significant step towards renewable energy
El Rockefellers Brothers Fund has been an active part of a broad coalition of philanthropists who are driving the transition to cleaner energy. This coalition, called Global Divest-Invest, was one of the first initiatives to promote the divestment of fossil fuel assets and their reinvestment in renewable energy within universities and subsequently expanded to foundations, local governments and companies.
The Rockefeller family, which has historically been linked to oil companies through the company that founded their fortune, Standard Oil, surprised by announcing this profound transformation in its business vision. The Rockefeller fund will transfer close to 860 million from fossil fuel assets to clean energy. This movement has been supported by important figures who believe that, if he were alive today, John D. Rockefeller He would also have made this decision given his visionary character in the business world.
Global and moral impact on the decision

The Rockefellers' decision came amid a growing global movement to ensure a healthier, cleaner planet for future generations. As noted by Valerie Rockefeller Wayne, great-great-granddaughter of John D. Rockefeller, there is a moral imperative to preserve the environment and ensure a healthy planet.
Although the family's intentions also have an obvious economic component, given that renewable energies are becoming a safe bet for those seeking new platforms for financial growth, the decision has been framed within a growing social responsibility. This movement has been replicated in other institutions and personalities that stand out for their global influence, such as the Nobel Peace Prize winner, Desmond Tutu, who highlighted the threat of fossil fuels to human rights.
Coalitions against fossil fuels
the coalition Divest-Invest, which includes more than 640 individuals and 180 institutions, has been one of the main bastions of this movement. Since its creation, it has attracted financial assets from all sectors, including pensions, religious groups and universities, much of it driven by the Rockefellers. In total, the commitment to divest from fossil fuels will reach 50.000 million over the next few years, with the aim of accelerating the transition towards sustainable energy sources.
Is it profitable to invest in renewable energy?
A key aspect in this step towards clean energy is the profitability of renewable energies. Although from an ecological point of view the answer seems indisputable, many in the business and investment field still consider renewables to be a financial risk. However, experts such as Javier Flores placeholder image, from the research department of Asinver, believes that, in the long term, renewable energy companies tend to outperform the rest of the sectors. He points out that if one starts from a broader approach that considers sustainable benefits and investment in green platforms, excellent returns can be obtained.
On the other hand, other voices such as that of Diego Martinez-Burzaco, chief economist at Global Investor, believes that the current scenario remains challenging due to the high initial costs associated with the development of renewable infrastructure and technologies, which may make the financial return uncertain in the short term.
However, this uncertainty has not stopped large companies and philanthropists, who, seeking to lead the change, have put their money into the development of new green technologies. First Solar, for example, has remained on an upward trend in recent years, demonstrating that companies in the renewable energy sector can offer solid investment opportunities.
A future driven by philanthropic investment

The Rockefellers' divestment movement has been just the first step in a larger set of actions. Not stopping at fossil fuel divestment, other philanthropic organizations, such as the IKEA Foundation and the Inter-American Development Bank (IDB) have chosen to join these global actions. These foundations have launched multimillion-dollar initiatives with the aim of improving access to clean energy in developing countries, as well as directly supporting the climate transition with the creation of funds of more than 10.000 billion dollars for investment in renewable projects.
These types of intercontinental alliances are building a global infrastructure for change, with an eye toward creating jobs and platforms for economic development in regions that have been affected by a lack of access to clean energy. Beyond the economic, these alliances are focusing their efforts on improving the quality of life of communities in Latin America and Africa.
The Rockefellers' commitment, along with other foundations and entrepreneurs, makes clear their vision for the future: a world that not only invests in the well-being of humanity, but also ensures sustainability for future generations.