Every time they are more fashion brands that are integrated into the use of ecological fabrics. Brands such as H&M, Absolut Organic and Ludd, among others, have launched or are close to launching their clothing collections made with organic cotton, bamboo, Tencel and recycled polyester. Among these materials, organic cotton has gained considerable ground, alarming even the traditional sector of producers due to its sustained growth.
What is organic cotton and why is it so important?
Due to the increasing consumer demand for eco clothing, Major fashion chains have become interested in producing garments made from organic cotton. This fabric is grown and harvested without using chemicals, fertilizers or pesticides. In addition, the workers involved in its production receive decent wages, and the use of water for irrigation is rationalized.
Organic cotton responds to a pressing need: textile production that respects the environment and people's health. This is a profound change that contrasts with the traditional cotton plantation, which occupies the 3% of the world's cultivated area, but consumes the 23% of insecticides and 10% of chemicals used globally.
Advantages and characteristics of organic cotton
Organic cotton offers several advantages not only for the environment, but also for consumers:
- Ecological: By not using chemicals, it does not generate toxic waste that affects water or soil.
- Lower water consumption: It uses up to 91% less water than conventional cotton, according to recent studies.
- Healthy: Being pesticide-free and exempt from chemicals in the dyeing process, it is ideal for people with sensitive skin or diseases such as dermatitis.
- Strong and durable: Garments have a longer lifespan due to the inherent strength of organic cotton.
In addition, products with GOTS certification (Global Organic Textile Standard), guarantee that the entire production process has followed strict criteria both in the environmental and social fields.
Using eco-labels to identify sustainable fashion
With the rise of sustainable fabrics, consumers can identify garments made by a eco-label system. Eco-labels certify that the garment's production process has respected the environment, the health of workers and their human rights.
The most common seals that certify that garments do not contain pesticides or harmful products include GOTS, OCS 100, and BCI (Better Cotton Initiative)These labels not only guarantee ethical production, but also provide consumers with assurance regarding the quality of the product.
Other sustainable fibres in eco-fashion
In addition to organic cotton, there are other fibers that have gained relevance in recent years:
- Bamboo: This fiber is biodegradable and requires fewer resources for its growth. The resulting fabric is soft, hypoallergenic and antibacterial, making it ideal for sportswear or children's clothing.
- Tencel: Produced from wood pulp, it is a sustainable and biodegradable fiber. It is characterized by its breathability and softness, making it a great choice for summer wear.
- Hemp: It requires little water and is ideal for sustainable cultivation. In addition, hemp is known for being Antibacterial and for its durability, which makes it a perfect material for everyday clothing.
- Recycled Polyester: Recycled plastic bottles are used to create a durable and economical fabric. This type of fiber supports the circular economy movement, reducing the amount of plastic waste in the oceans.
Design and trends in sustainable fashion
Sustainable fashion is no longer associated solely with aesthetics hippie that it had in past decades. Today, we can find complete collections that follow the fashion trends contemporary but from an ecological perspective. Major brands such as H&M have launched “conscious” clothing lines, made with these responsible fabrics.
This boom in eco-fashion not only has advantages for the consumer, but also for designers. Sustainable fabrics allow for a wide range of creativity without compromising on quality or style. From basic garments to haute couture, designers are achieving unique transformations.
The future of sustainable fashion
The fashion industry is undergoing a transformation. According to various studies, environmental concerns on the part of consumers are driving a shift towards sustainable products. The integration of new materials such as orange-fiber (made from orange peels) or the Apple Peel Skin (created from apple skin) marks a promising future.
Over time, more well-known firms will adopt these production methods, allowing sustainable fashion to become the norm, rather than a niche choice. Fashion, in addition to reflecting style, is beginning to reflect a strong commitment to the environment. planet care.
Consumers have become aware of the environmental and social impact of their fashion choices, and are therefore increasingly looking for options that not only enhance their style but also have a positive impact on the environment.
I love cotton clothes, they are the best there is in the world.