In the enormous field of social networks and the media, numerous individuals express their points of view, contemplations and desires to participate. However, it is imperative to discern that not all information is reliable and not all resources have the same appeal for those who are not familiar or lack extensive knowledge on the subject. Therefore, following certain environmental influencers It can be a great way to learn about climate change and the current state of our planet. These influencers provide a window into knowledge that can be difficult to obtain through other means.
That is why in this article we are going to tell you in detail who the best environmental influencers are, what their main activity is and their level of influence, to help you choose who to follow if you want to deepen your knowledge about caring for the Earth.
What is an environmental influencer?
Un environmental influencer is not just a public figure on social media; he is someone committed to ecological causes and the preservation of the environment. Beyond having followers, his work focuses on the dissemination of sustainability and the fight against climate change, influencing the decisions of people and organizations. The importance of following these influencers lies in the fact that they channel key and often complex information in a way that everyone can understand and, more importantly, act accordingly. Their work is crucial in the transmission of sustainable lifestyle habits and in raising awareness about ecological problems that we face globally.
In fact, these figures are current twists on what was started in the past by popularizers such as Felix Rodriguez de la Fuente o Jacques Cousteau, who brought environmental knowledge to thousands of homes and raised a green awareness in an entire generation. Today, current influencers use networks such as Instagram, Twitter y TikTok to capture the attention of new audiences, on platforms that were not previously understood as possible media for environmental education.
Top environmental influencers you should know
Now that we have established what defines an environmental influencer, here are some of the most prominent ones in the field today.
Jane Goodall
Jane Goodall was one of the first people to effectively reach a wide audience, spreading the urgent message of conservation of the environment. Through his book The book of hope, has convinced thousands of our collective potential to combat climate change. In addition to being a leading light in the field of biology and wildlife, Goodall has led global initiatives and foundations seeking to protect diverse ecosystems and species. Her efforts continue to resonate in environmental science and activism.
Greta Thunberg
With only 15 years, Greta Thunberg She became world famous in 2018 for starting the student climate strike. Although her media stardom has waned slightly, she remains one of the most important voices in environmental activism. Through her movement Fridays for Future, has managed to mobilize millions of people around the world, raising awareness of the urgent need for measures to mitigate climate change. Her social media account remains an indispensable resource for learning about the latest climate news and receiving constant updates on the climate summits she participates in. Despite her youth, Greta represents the future of climate activism.
vanessa nakate
Vanessa Nakate, a climate activist originally from Uganda, began her public actions in 2018 with the aim of raising awareness about the climate crisis in her country. Her work has highlighted the inequalities in the distribution of the effects of climate change, especially in the most vulnerable countries. Nakate is known for illuminating how the consequences of colonization and structural injustices negatively impact the capacities of these regions to face the environmental crisis. Her work has been highlighted by international organizations and she remains one of the most influential activists today.
Rewa Assi
Agricultural engineer of Lebanese origin, Rewa Assi Assi is a prominent figure in the field of agricultural sustainability. Although he is not very active on social media, his work on water conservation and his focus on the issues of the MENA region make him one of the most important advocates for water management and resilience in the face of the looming climate crisis. The Middle East and North Africa region faces especially intense challenges due to water scarcity and global warming, and Assi’s work in these fields remains indispensable.
Rollie Williams (Climate Town)
Rollie Williams is known for his famous YouTube channel Climate Town, a space where he combines humor and accurate information about the global climate situation. Through magnetic and entertaining videos, Williams manages to capture the attention of thousands of viewers, clearly explaining the challenges our world faces. This format makes it an excellent option for those who wish to learn about sustainability from a more playful approach.
Xiye Bastida
Xiye Bastida Bastida is a Mexican-born environmental activist who has gained international prominence for her defense of indigenous rights and her fight against climate change. Originally from the Otomi-Toltec community in Mexico, she has engaged her community and the general public through her social media, where she shares clear and concise information about how indigenous peoples suffer and resist the effects of climate change. Bastida has also contributed several chapters to academic books and is a highly respected speaker at international climate-related conferences.
Charlotte Bruna
Spanish environmental activist and Ambassador of the EU Climate PactCarlota Bruna has been a key player in environmental awareness in Spain and Europe. Her contributions range from education on wildlife protection to promoting balanced and sustainable diets. Through her videos on social media, she has created a community committed to environmental values, and her influence is growing rapidly in the field of sustainability.
Javier Peña
Javier Peña is, without a doubt, one of the Spanish leaders in the field of scientific dissemination related to climate change. Through his platform,Hope!Peña has successfully brought together scientists and environmental experts to turn climate anxiety into meaningful action. Her work has become a reference for those seeking practical and feasible ways to contribute to the environmental cause.
Climate Vanguard
Founded by two students in Europe, Climate Vanguard is a platform that has gained great notoriety on the continent due to its in-depth and well-designed approach to climate action and sustainability. The platform not only provides information, but also facilitates debates and reflections on how to move forward in the fight against the climate crisis from different perspectives.
blondeemuser
With a fun yet informative approach, blondeemuser is a social media biologist who uses platforms like Instagram and TikTok to share content related to environmental protection. From eco-friendly recipes to tips for avoiding environmentally harmful products, her accounts are a constant source of inspiration for those looking to lead a more sustainable life.
Quantum Fracture
Quantum Fracture, the channel of the popularizer Crespo, offers explanations about physics and climatic phenomena in a simple and entertaining way. Although its content covers a variety of scientific topics, it is particularly recognized for its coverage of climate change and problems, explaining complex concepts in an accessible way to all types of audiences. Crespo breaks down the barriers between technical knowledge and general understanding, thus democratizing access to relevant and accurate information.
Maria Black
Maria Negro is the figure behind the movement ConsumeconCoco, a platform that promotes responsible and sustainable consumption habits. Thanks to her Instagram posts about sustainable living and ecological trends, she has managed to attract more than 20,000 followers interested in changing their habits to reduce their environmental impact. In addition, she teaches workshops, participates in conferences and is the author of several books on sustainability, making her an influential voice in the field of environmental education.
What we can learn from environmental influencers
The impact of environmental influencers may not be immediately quantifiable, but their influence manifests itself in an awareness that can ultimately transform our habits and consumption. Their platforms serve as vehicles of change that connect people around the world to generate a collective movement towards sustainability. Ultimately, following these influencers is a great way to start living greener and learn more about how every small action, from recycling to activism, can make a significant difference.
The problem of environmental education is solved with the appropriate use of digital platforms. Nowadays, it is vital that the media proposed by these influencers help to reinforce the preservation of the environment, and all this is achieved with the collective commitment of the audience and the informative content of environmental influencers.