In Spain, SIGRE has launched the "Good Point" campaign with the aim of reminding people that drug waste They must be deposited at the SIGRE Point of pharmacies to close their cycle safely and responsibly.
The initiative, which has a friendly tone and touches of humor, aims to change everyday habits related to the use and disposal of medications, emphasizing that It protects health and the environment and avoids risks from misuse and contamination.
What does the "Good Point" campaign propose?
The communication campaign will be broadcast on television, radio, cinemas, train stations, print media and digital formats during the months of October and November, with a series of pieces that encourage people to check their first-aid kit now. act correctly when there are expired or no longer needed medications.
In the advertisements, a voiceover presents situations that are very recognizable to any household and dismantles bad habits related to the storage and use of treatments that are already finished or past their expiration date:
- Boxes and blister packs forgotten for years in the drawer.
- The temptation to take an expired medication "because there's not much left."
- Antibiotics kept "just in case" after completing the prescribed treatment.
The final message is clear: all containers, empty or with residue They must go to the SIGRE Point at the pharmacy, an action that Avoid polluting rivers and soils and facilitates the recycling of packaging materials.
How to get rid of medications at home
To do it right, SIGRE recommends a simple guideline: Check the medicine cabinet every six to twelve months and separate what is no longer useful or should not remain in the home.
- Identify expired medications, in poor condition or poorly preserved by heat or light.
- Gather the medication along with its box and leaflet (also the blisters and bottles).
- No, they throw it in the trashdown the toilet or the drain: Take them to the SIGRE Point from your pharmacy.
- If you have any questions, consult your pharmacist: they are the right professional to guide you.
You'll find it at the pharmacy specific white container, the SIGRE Point, where You can safely dispose of this waste. and at no cost.
Citizen participation and reach in pharmacies
Social commitment to the recycling of medicines continues to rise: according to the latest data from SIGRE, In the first half of 2025, 4% more packaging was collected. empty or with remains compared to the same period of the previous year.
The collection network is extensive and local. In Spain, they operate more than 22.000 SIGRE Points located in pharmacies, with informational materials that encourage citizens to resolve doubts and follow good practices at home.
Each day, approximately 2,3 million people visit pharmacies, a direct contact that is used to reinforce the information with brochures and clear advice on what to bring and how to deposit it.
The role of pharmacists
Pharmacists are an essential link: in addition to their healthcare work, They advise on the responsible use of the medication. and promote the correct management of waste at the SIGRE Point.
This professional figure helps to avoid inappropriate consumption of leftover or expired products because so that citizens know the specific steps to recycle packaging and minimize environmental risks.
Industry and ecodesign: less impact, more recyclability
The pharmaceutical sector is also pushing in the same direction. Since 2000, several measures have been implemented. more than 3.500 ecodesign initiatives in medicine packaging, with improvements that make recycling easier and reduce their environmental footprint.
Thanks to this effort, approximately one in three medications that come onto the Spanish market each year —around 500 million units— incorporates some environmental innovation in its packaging.
A message that combines humor, approachability, and rigor
The campaign uses clever humor to draw attention without alarmism, but with a serious undertone: Recycling avoids health risks derived from the use of inappropriate drugs and helps prevent pollution.
With the support of the pharmacy network, citizen participation, and the commitment of the industry, SIGRE promotes a simple and effective habit which contributes to the protection of the environment and the security of homes.
Medicine recycling is gaining ground in Spain: checking your medicine cabinet, taking packaging and leftovers to the SIGRE point, and consulting your pharmacist when you have any questions are all important. everyday gestures which, multiplied by millions of people, make a difference for health and the environment.