
Regenerative agriculture is generating significant interest in the agri-food sector and in society., with scientific projects, educational events, and public debates on its benefits and the challenges it faces in preserving its true significance. Various initiatives, from research centers as well as citizen groups and peasant associations, are promoting this model as a real alternative to conventional agriculture and the industrialization of food systems.
In recent months, the upward trend of regenerative agriculture has been visible thanks to projects such as RegeneraCat Collective campaigns are now underway to defend the integrity of the concept against attempts at appropriation or distortion. Public interest is growing, as is the debate on how to ensure truly regenerative practices against risks such as greenwashing.
Pioneering projects showcase their results and regenerative techniques

More than 200 people have participated in open days at Catalan properties., where producers and scientific teams have shared their experience in the transition to regenerative systems. Initiatives led by CREAF have allowed professionals, technicians, farmers and interested members of the public to learn firsthand about the methods used to improve the quality of life. soil fertility and biodiversityThey compare plots managed using regenerative criteria with others using conventional models.
The farms of Pomona Fruits, Mas Planeses, VerdCamp Fruits, and Familia Torres, located in different provinces, serve as references for practical cases. There, crops such as fruit trees, pastures, orchards, and vineyards apply Methods aimed at regenerating life in the soil, reducing externalities and closing nutrient cycles using nature's own resources. Preliminary results show that it is possible to maintain—or even increase—food production, reducing costs and obtaining relevant environmental benefits.
The work of these scientific teams, in collaboration with different universities, covers Studies on fertility, carbon and water footprint, pollinator biodiversity, and food qualityThe data, collected during at least two consecutive campaigns, allow for the evaluation of the effects and progress of this transition. The research and dissemination aims to: facilitate the mass adoption of regenerative techniques and promote the transition towards more sustainable models in multiple crops and environments.
Social debate: defending the model against appropriations and new certifications
The rise of regenerative agriculture has attracted the attention of private companies and certifiers., some of which have begun to launch stamps that, according to agricultural associations and groups, allow the use of agrochemicals and synthetic fertilizersFor a significant portion of the sector, this is incompatible with the fundamental principles of regenerative agriculture, whose central objective is to restore soil health and preserve biodiversity by excluding toxic inputs.
In response, A collective campaign promoted by producer associations, scientific organizations and agroecological networks has been launched.Under the slogan "Neither greenwashing nor disguised poisons," the initiative seeks to protect the credibility of the model and prevent the term from losing its true meaning, as has previously happened with words like "eco" and "bio."
The entities and experts insist that Regenerative agriculture must reject the use of chemical pesticides and herbicides, as these harm soil fertility as well as human health and ecological balance. The message is that Restoring ecosystems and ensuring climate-resilient agriculture will only be possible through scientifically validated practices and without synthetic inputs..
Faced with these challenges, the campaign advocates make truly regenerative practices visible, support technical-scientific training, organize awareness-raising actions and support those who are committed to a fair and safe agroecological transitionAdopting regenerative principles in the field requires consistency and verification, beyond simply obtaining commercial labels or certifications.
Regenerative agriculture continues to consolidate its position as a benchmark for sustainability in the primary sector, both in Spain and internationally. With scientific data demonstrating its profitability, campaigns seeking to protect its integrity from misleading uses, and initiatives open to social participation, the debate remains lively and interest is growing. The challenge for the coming years is to deepen research, enhance outreach, and strengthen collaboration among all stakeholders, ensuring that soil and ecosystem regeneration remains the central axis of this promising agricultural approach.