Packaging recycling continues to play a central role in environmental policies and waste management in Spain and Europe. The commitment to innovations such as the Deposit Return Scheme (DRS) , the implementation of awareness campaigns, and the improvement of industrial processes are gradually transforming how society interacts with used packaging. To learn more about current challenges and projects, you can consult the challenges and projects of lightweight packaging recycling in Spain.
In a context where the circular economy is becoming a key objective, advances in the collection, recovery, and recycling of packaging are essential to reducing the amount of waste that ends up in landfills, promoting the reuse of materials, and lessening the environmental impact associated with consumption. Innovation in these processes is fundamental to achieving these goals.
The SDDR system and direct recycling incentives

An example of this transformation is the SDDR pilot project that has begun in the town of Sangüesa (Navarra) , a pioneering initiative in Spain. The system involves consumers paying a deposit added to the price of beverages packaged in cans or small plastic bottles; when they return the empty container to the designated machines or stores, they automatically receive a refund. This encourages the return and effective recycling of these products.
In just a month and a half of operation, the initiative recovered 80.000 containers and achieved a return rate of nearly 75% of the containers placed on the market in the area. These figures demonstrate the system's potential to reduce the amount of waste ending up in the general waste bin and, subsequently, in landfills. Furthermore, the direct involvement of businesses and residents reinforces the positive perception and viability of these models.
The Navarrese experience has also included information campaigns and activities in schools, businesses, and sports facilities, which have contributed to increasing awareness about proper container management and have provided guidance to residents on the practical operation of the system.
Glass container recycling: progress and challenges at European and national levels

Another area of ​​particular importance is the recycling of glass packaging , whose average collection rate in the European Union has already reached over 80%, with notable examples such as Italy and Portugal exceeding the 90% target. The sector emphasizes the importance of separate collection in both homes and hospitality establishments, as well as an efficient treatment and recycling network. To learn more about the progress in this area, visit the article "The Rise of Glass Recycling in Spain . "
In Spain, joint initiatives by organizations like Ecovidrio and regional consortia have improved glass recycling rates, although challenges remain, such as the decline in sustainable practices during holiday periods . Awareness campaigns emphasize the importance of not abandoning container recycling during the summer, reinforcing collection services and adjusting resources in tourist areas to continue progressing towards a truly circular economy.
Cardboard and innovative materials: certifications and eco-design
The cardboard packaging sector has also made significant strides in improving recyclability. The introduction of tools such as the RECY:CHECK certification provides a methodology for assessing and certifying which fiber-based packaging is truly recyclable, reviewing all processes from collection and sorting to actual recycling. In parallel, the updated edition of the Ecodesign Guidelines for Recycling Liquid Cartons aims to enable designers, recyclers, and policymakers to make decisions aligned with the new European legislation.
These certifications encourage more environmentally friendly products and help the industry adapt to regulatory requirements, promoting more sustainable and reusable packaging. For a more complete overview, see the role of recycling glass and other materials.
The role of the hospitality industry and the commitment to social awareness
The hospitality sector, which distributes a large number of beverage containers, has begun actively collaborating with associations responsible for deploying deposit and return systems. Their involvement is key, as it provides an extensive network of collection points and makes recycling accessible to a greater number of citizens. The goal is to recover more than 90% of the containers in this channel, increasing efficiency and reducing environmental impact.
Furthermore, educational campaigns and recreational activities are being developed in various municipalities to engage the public and teach proper packaging separation and recycling. Practical workshops, games, and activities in public spaces reinforce the message that recycling begins at home but must be maintained year-round and everywhere.
Finally, it is essential to continue promoting responsible consumption habits and reinforcing the importance of proper materials management to move towards a more effective circular economy. The combination of public policies, technological innovation, and social awareness is enabling Spain to advance towards a more efficient and responsible packaging recycling model. Deposit return schemes, strengthened selective collection, and environmental education are laying the foundations for a future in which the circular economy is an everyday reality , minimizing waste and adding value to materials already in use.