The rise of hybrid vehicles in Querétaro This is fitting into a national context of strong expansion in electromobility. The company not only maintains a stable sales pace but is also consolidating its position among the states most committed to low-emission technologies in a Mexican market where hybrids continue to lead the way.
Although the focus is usually on 100% electric cars, the data shows that, at least for now, the bulk of the change is happening through the hybrid vehicles, both conventional and plug-inQuerétaro reflects this trend very well: the adoption of electrified models is growing, but there are still important challenges in terms of charging infrastructure, institutional organization and regulatory stability.
Querétaro, among the ten states with the most hybrid and electric vehicles
As of the end of October 2025, Querétaro ranked as the tenth entity of the country with the highest sales of hybrid and electric vehicles, according to the Association of Automotive Vehicle Distributors of Querétaro (AMDA QRO). This ranking places it behind territories with very consolidated markets such as Mexico City, State of Mexico, Nuevo León, Jalisco, Guanajuato, Puebla, Veracruz, Yucatán, and Chihuahua.
Between January and October, sales were made in the state 2.675 electrified units (including hybrids and electric vehicles), a figure that represents 8,9% of all new vehicle registrations during that period. That is to say, practically almost one in ten new cars Vehicles purchased in Querétaro already have some type of electric technology to support the combustion engine or are fully electric.
The president of AMDA Querétaro, Laura Rodríguez Miranda, emphasizes that the local electromobility market shows a constant evolutionComparing the data from January-October 2024 with the same period in 2025, a 4,5% increase in the sale of hybrid and electric vehicles in the state is observed, indicating a sustained upward trend despite economic uncertainties and infrastructure challenges.
Rodríguez Miranda emphasizes that this performance cannot be understood without the joint work between the state government and the private sector to improve conditions, especially in the deployment of charging stations. Although the supply of charging points is still limited, there is an effort to create a more favorable environment for users to make the switch to electrified technologies.
Looking at the Queretaro automotive market as a whole, from January to October, the purchase of 29.742 light vehiclesThis represents a slight decrease of 148 units compared to the same period last year, equivalent to a drop of 0,49%. Even so, within this slight contraction, hybrid and electric cars managed to gain relative weight in total sales.
By segment, subcompacts and compacts remain the most in demand, with 4.066 and 7.007 units respectively. They are followed by luxury vehicles (1.450) and sports cars (147), while 17.072 units were sold in the truck category. Meanwhile, the municipality of Querétaro concentrates the 62,54% of all state marketingwith 18.603 vehicles, followed by Corregidora, El Marqués, San Juan del Río, Huimilpan and other non-conurbated municipalities, which reinforces the role of the capital as main hub for hybrid vehicle purchases in Querétaro.
Mexico sets a record for electrified vehicles, with hybrids taking center stage
The national context helps to understand what is happening in Querétaro. In the cumulative figures up to November 2025, Mexico reached a historic record of 129.629 electrified vehicles soldAccording to INEGI records compiled by specialized platforms, this volume represents a 19% increase compared to the same period of the previous year, when 109.943 electrified units were sold.
The breakdown clearly shows the weight of the hybrid: 99.502 units were conventional hybrids (HEV)11.130 were plug-in hybrid electric vehicles (PHEVs) and 18.997 were battery electric vehicles (BEVs). In percentage terms, HEVs account for 76,8% of the electrified market, BEVs 14,7%, and PHEVs 8,6%. In other words, the backbone of Mexican electromobility continues to be, by far, the non-plug-in hybrid vehicle.
The market share of electrified models within total new car sales reached 9,5% on 1.370.188 units sold in the country. Or to put it simply: approximately One in ten new vehicles sold in Mexico is now electrified, an unprecedented proportion that is also reflected in the behavior of consumers in Querétaro.
Mobility experts agree that this leap is happening despite a public charging network still limited and very unreliable depending on the region, and within a regulatory and tariff landscape that is still in transition. Even so, in both large metropolitan areas and growing states, interest in hybrid and electric vehicles is strengthening, driven by factors such as cost of use, access to financing and the image of sustainability.
However, industry associations point out that the Mexican vehicle fleet remains overwhelmingly dominated by internal combustion engine vehicles. Analysts like Gustavo Jiménez of eMobilitas note that, in terms of the total number of cars on the road, Hybrid and electric vehicles still represent less than 1%This leaves a huge amount of growth potential ahead, both for Mexico and for specific states like Querétaro.
A market still dominated by hybrids and the role of fleets
During 2025, the monthly data confirmed that the Hybrids maintained a clear leadership month after month Within electromobility, hybrids account for around 70% of all electrified vehicles. This pattern is observed both nationally and in active markets like Querétaro, where many buyers see hybrids as a A more affordable intermediate option that is less dependent on public charging..
Experts point out that, to a large extent, those driving the electrified market are the corporate and service fleetsIn the area of urban public transport —buses, taxis and urban mobility services— concrete projects are being seen, often in large cities like Mexico City, but which set a roadmap that other states, including Querétaro, are watching closely.
In the field of logistics and last-mile delivery, initiatives with electrified vehicles are beginning to proliferate in controlled environments, such as logistics centers or closed routeswhere planning charging points is simpler. This type of scheme could be adapted to industrial zones in Querétaro, where the presence of exporting companies and advanced supply chains opens the door to hybrid and electric fleets dedicated to light transport.
In the heavy-duty freight segment, progress is slower. According to executives from truck and bus manufacturers, large global corporations with strong sustainability commitments are taking the lead, investing heavily in the vehicles as well as in the charging infrastructure itselfThe challenge, they point out, is to enable smaller, regional transport companies, very common in industrial states like Querétaro, to also access these technologies without the initial cost being an insurmountable barrier.
All of this makes it clear that the development of electromobility in Querétaro and throughout Mexico is unbalanced between sectorsSome niches are advancing rapidly, while individual users and parts of freight transport are progressing at a slower pace. Currently, the more realistic entry point for many people who want to reduce consumption and emissions without depending on an extensive charging network.
Charging infrastructure and institutional organization: the great challenge for states like Querétaro
The availability of charging points is one of the factors that most influences the expansion of pure electric vehicle and plug-in hybridBy the end of the third quarter of 2025, Mexico had approximately 3.514 public charging stations registered by the Electromobility Association, a figure that, while an improvement over previous years, is still considered insufficient for a country of its size.
Much of the charging still takes place in private or residential settings, which limits the intensive use of pure electric vehicles and makes the hybrid vehicles in states like Querétaro They are especially attractive: they allow you to take advantage of some of the benefits of electrification without being completely dependent on the public grid or long charging times.
Another aspect that is generating debate is the lack of standardization of connectors and charging systemsAlthough a technical draft was developed to unify criteria until March 2025, the process stalled, and the country currently maintains a system of coexisting different standards. This situation adds complexity for those who want to invest in infrastructure, especially in regions that aspire to consolidate themselves as logistics hubs, such as Querétaro.
Industry experts also point to a clear territorial inequality in the deployment of charging points. States with greater institutional and technical capacity, such as Mexico City, are progressing more rapidly than others where local administrations have fewer resources or less internal coordination. It is expressly mentioned that regions like Oaxaca or Querétaro itself are making it more expensive to implement electric public transport projects due to issues of organization, governance and technical capacity within state and municipal governments.
Meanwhile, the discussion about the national electricity system is being nuanced by the idea that, for now, The generation capacity is sufficient for current growth of the electrified fleet. The real challenge will come if the number of pure and plug-in electric vehicles multiplies by hundreds of thousands, which will require strengthening both the grid and energy planning mechanisms, something relevant for industrial states like Querétaro, where electricity demand is already high due to productive activity.
Regulation, incentives and tariffs: impact on the purchase of hybrids in Querétaro
The regulatory and fiscal framework is another element that influences a purchase decision hybrid or electric vehicleIn 2025, regulations came into effect allowing investment in charging infrastructure at gas stations and enabling certain distributed generation projects of up to 0,7 MW without additional complex procedures. These changes make it easier for companies and service station operators to consider incorporating such infrastructure. charging points for electric vehiclesThis could have a positive impact on key corridors that cross Querétaro.
Meanwhile, the debate on tax incentives has remained open. The expiration of exemptions or reductions to taxes such as the ISAN or tariffs on the import of electric vehicles left the impression that, at the federal level, there is still a lack of specific policies to accelerate adoptionEven so, the so-called “Mexico Plan” introduced tax incentives applicable to vehicles powered by rechargeable electric batteries and certain hybrid models, with the aim of attract investment and domestic production of this type of technology.
Some industry players are concerned that Mexico remains practically the only country that explicitly incentivizes hybrid vehicles In some regions, the focus is on conventional vehicles, while in others—such as much of the European Union—public policy is increasingly geared towards fully electric vehicles and the long-term decarbonization of transport. This approach, they emphasize, could jeopardize future competitiveness if a clear path for the mass deployment of pure electric vehicles is not defined.
Another factor that will weigh on the price and the available supply for states like Querétaro is the increased tariffs on vehicles and auto parts from countries without a free trade agreement with Mexico. Starting January 1, 2026, these tariffs will increase from 20% to 50%, particularly affecting models manufactured in China and India, many of which are electrified and competitively priced. This change could impact the final cost for consumers, limiting access to certain brands and configurations.
Furthermore, the review of the USMCA and future rules of origin for critical components, such as batteries and electronic systems, will be crucial for the installation of new production plants and suppliers in the territory. Institutions such as the National Auto Parts Institute point out that the great opportunity for Mexico lies in positioning itself as a advanced manufacturing hub linked to technological innovation in electromobility, something that could directly benefit industrial hubs like Querétaro if local supply chains of components for hybrid and electric vehicles are consolidated.
The outlook for the hybrid vehicles in Querétaro It is a market that is advancing steadily, supported by consumer preference for intermediate solutions, public-private efforts to improve infrastructure, and a national environment that is breaking sales records for electrified vehicles. However, the speed at which these technologies expand will depend on resolving charging bottlenecks, clarifying incentive policies, and ensuring that new tariff and foreign trade rules do not excessively increase the cost of the transition for end users and state-owned enterprises.
