Madrid is preparing to once again become the epicenter of the debate on the future of transportation with the arrival of the Global Mobility Call at the Ifema trade fair center. For three intense days, from June 9th to 11th, professionals from around the world will gather to analyze how technology and sustainability are revolutionizing the way we move around cities and regions.
This event is not just a typical trade fair; it has established itself as a leading forum where public-private collaboration seeks real solutions to current problems. The structural transformation we are experiencing, driven by the energy transition and digitalization, demands a space for discussion where government and businesses work together towards safer and more efficient sustainable mobility systems.
An optimized route using ten themed itineraries
One of this year's major innovations is the implementation of pathways, designed to ensure no one gets lost in the vast array of content. This architecture aims to help visitors quickly identify the sessions and solutions that interest them most, whether in the areas of artificial intelligence, connected vehicles, or last-mile logistics. According to the organizing team, the goal is to transform theoretical knowledge into tangible projects and actionable business decisions.
The ten macro-pathways cover everything from data management and sustainable infrastructure and digitalization to talent and new professional skills. In a sector where regulation and technology are advancing at breakneck speed, these content maps serve as an indispensable guide for operators and manufacturers to design their own strategic roadmap . Ultimately, they bring order to the informational chaos that sometimes surrounds technological innovation.
Inside Hall Five, attendees will find a main auditorium, several discussion forums, and areas dedicated exclusively to exhibitions and networking. The aim is to create a cross-sector ecosystem, enabling a software startup to connect with a major public transport operator or an international investor. More than 8.000 trade visitors are expected to explore these facilities in search of the latest market trends.
New alliances to strengthen the international ecosystem
The growth of this event is reflected in the addition of more than 25 new strategic partners who contribute their perspectives from sectors as diverse as leasing, road safety, and after-sales service. Leading organizations such as Confebus, Ganvam, and the RACE Foundation have joined the project to ensure that mobility is, above all, accessible and safe. These partnerships allow the event to cover the entire value chain of vehicles and passenger transport.
Spain's international presence has also taken a significant leap forward thanks to the collaboration with the Spain-China Industrial Cooperation Association. This initiative opens doors to the Asian market, facilitating B2B connections and institutional relationships that can be crucial for European industry. The aim is to position Spain as an innovation hub capable of attracting investment and talent from around the world, fostering ongoing global dialogue.
Among the prominent figures participating in the roundtables are Shashi Verma from Transport for London, and representatives from cities such as Lisbon and Paris. The aim is to compare successful urban case studies to understand how to improve air quality and traffic flow without harming economic activity, relying on sustainable, data-driven urban analytics . Ultimately, the goal is to learn from best practices and apply them in our own local contexts with a greater chance of success.
Key sectors: from buses to autonomous vehicles
Public road transport will take center stage, with companies like Alsa and Grupo Ruiz showcasing their advancements in electrification and on-demand mobility systems. The bus is being championed as the backbone of territorial cohesion, especially when integrated with digital solutions that facilitate the use of public transport. The event will also analyze the impact of a single travel pass and the challenges of decarbonizing urban fleets.
The automotive industry is also getting involved, hosting the Spain Auto CEO Summit, where top executives from brands like Toyota, Stellantis, and Iveco will discuss the sector's future. Topics such as the competitiveness of Spanish manufacturing plants and the rise of green hydrogen vehicles will be the main focuses of these sessions. It's a golden opportunity to hear firsthand where major manufacturers are heading in an increasingly electric market.
Finally, road safety and end-user experience complete the content circle. With the participation of the DGT (Spanish Directorate General of Traffic) and various experts in advanced driver assistance systems (ADAS), the focus will be on protecting people in this new hyper-connected environment. Technology must serve to reduce accidents on the roads and make the journey more comfortable, intuitive, and, of course, sustainable for citizens.
Practical information for attending the event
For those planning to visit Ifema, it's worth noting that the venue is easily accessible via Metro Line 8 and several urban and intercity bus lines. Ticket prices vary depending on whether they are purchased in advance or directly at the box office, with day passes and passes for the entire event available. It's a must-attend event for anyone wanting to stay up-to-date on technological and regulatory trends that will soon impact our daily lives.
This June edition is the most ambitious to date, solidifying Madrid's position as a key stop on the international mobility calendar. Through discussions on artificial intelligence applied to transportation and new B2B business models, the event offers a comprehensive overview of an industry that continues to evolve. Everything is ready for three days of ideas to be transformed into operational solutions that improve life in our cities.
The event concludes with its sights set on 2030, a year in which sustainability is no longer an option, but a reality integrated into every journey. With the support of hundreds of speakers and leading industry associations, IFEMA Madrid once again demonstrates its ability to bring together top experts to define the rules of the game in a constantly evolving world. Ultimately, what matters is that all these technological innovations reach every corner of society effectively and affordably.
